While reading Psychology Today online, I found a column titled, "The Way You Think About Willpower is Hurting You." The column was written by a man who wrote a book on how to create "habit-forming products," which was interesting in and of itself. But what really surprised me was to learn that willpower isn't just a euphemism or excuse. It's a neurological function. After falling down a rabbit hole of academic and scientific studies dating back to the 1980s, I wrote this piece.